Clean Data. Clear Action.
Specialized analytics consulting to debug, optimize, and scale your ecommerce tracking.
Schedule a ConsultWhat I Offer
Tactical analytics consulting designed for ecommerce growth.
Implementation
Set up GA4, Adobe Analytics, advertising pixels, and A/B tools with precision.
Debugging
Identify and fix broken conversions, duplicate events, and tracking gaps.
Dashboards
Build powerful dashboards in Looker Studio, BigQuery, or GA4 for instant insight.
A/B Testing
Integrate and manage platforms like Convert, PostHog, or Optimize for experimentation.
Performance
Improve site speed and user journeys by optimizing Core Web Vitals and funnels.
Audits
Deliver clear documentation of what's working, what’s broken, and how to improve it.
Case Studies
Real results from real implementations — anonymized, but based on true client wins.
Ticketing Platform – Funnel Tracking Overhaul
The Challenge: Client lacked insight into checkout drop-offs. Attribution was incomplete across devices.
Action Taken: Rebuilt GA4 tracking via Google Tag Manager, enabled cross-domain tracking, and added Consent Mode support.
The Outcome: Identified 20% drop-off on delivery step; led to 12% conversion lift.
Luxury Retail – Cross-Brand Attribution
The Challenge: Disjointed Adobe Analytics implementation made it hard to compare performance across brands and countries.
Action Taken: Standardized tagging across brands via Adobe Launch and created a clean implementation for privacy-compliant tracking.
The Outcome: Enabled actionable cross-brand reports. Campaign ROI improved by 14% in one quarter.
Ecommerce Site – Fraud Tagging System
The Challenge: Client faced an uptick in fraudulent transactions, but had no behavioral tracking to investigate.
Action Taken: Used Google Tag Manager and GA4 to track click/scroll behavior + geolocation. Integrated AbuseIPDB API to enrich risky signals.
The Outcome: Fraud attempts dropped by 17%. GA4 now feeds alerts to their internal risk ops workflow.
Free Resources
Consent Mode Implementation Toolkit
A structured template to help you implement Google Consent Mode with clarity and speed — includes planning steps, GTM setup notes, and sample scripts.
About Me
Turning messy tracking into meaningful measurement
Analytics should drive action — not confusion.
I’m Courtney, a digital analytics consultant specializing in clean, privacy-compliant measurement for ecommerce and enterprise brands.
Over the last several years, I’ve helped ticketing platforms, luxury retailers, and growth-focused ecommerce teams rebuild broken funnels, fix inaccurate tagging, and unlock insights they can trust. My background spans GA4, GTM, Adobe Analytics, and performance tracking across complex tech stacks — including API integrations, ELT pipelines, and data transformation for reporting and automation.
Clients typically bring me in when:
- Data looks “off” and no one can explain why
- Teams need a clean, scalable event setup — not just duct-taped tags
- Cross-brand or multi-country attribution needs to actually make sense
I’m certified in Adobe Analytics, GA4, Security+ and Google’s AI Essentials, and I’ve built systems that support experimentation, fraud detection, and real-time insights — all without compromising privacy or performance.
My philosophy is simple:
Every tag should serve a purpose. Every dashboard should be actionable. And your team should know exactly what your data is (and isn’t) telling you.
Connect with me:
Let's Work Together
Tell me what you're working on and let's make it better.