GTM Not Firing Correctly? I’ll Debug It.

Triggers misfiring. Variables undefined. Tags firing twice or not at all. I diagnose and fix broken Google Tag Manager implementations fast.

Book Free 20-Min Debug Review

Common GTM Issues I See:

These quietly wreck attribution and reporting

Triggers Misfiring

Page View firing on SPA route changes. Click triggers matching too broadly.

Undefined Variables

dataLayer keys not available at fire time. JavaScript variables scoped incorrectly.

Event Logic Problems

Incorrect trigger conditions. Multiple triggers competing.

What You Get:

I bridge the gap between marketing tracking and engineering logic, so your tags behave like actual code, not duct tape

Diagnostic Summary

Clear explanation of what’s broken and why.

Trigger & Variable Map

What fires when. What doesn’t. What conflicts.

Fix Plan

Specific changes to triggers, variables, and sequencing.

Book Your Free 20-Minute GA4 Diagnostic

Tell me what looks off and I’ll identify the best fix

Typical response time: same or next business day.